Video: Can the high street see off online competition?

The rise of online retail poses a profound challenge to the high street.

A record 20% of all retail sales are likely to be online this Christmas.

This change in shopping habits has prompted even stalwarts such as Debenhams and Marks & Spencer to embark on large-scale store closures.

This short video clip from That’s Cumbria TV shows how conventional retailers are fighting back.

It includes analysis from the Chamber’s Business Engagement Manager, Julian Whittle, and interviews with Carlisle retailers Stephen Jopson, of Jopsons Jewellers, and James Brown of The Vinyl Cafe.


That’s Cumbria TV began broadcasting last year.

You can view their rolling daily TV news bulletins on Freeview Channel 8.

© Cumbria Chamber of Commerce