Chamber’s Directors Forum meets for talks on AI & Automation

The Directors Forum, sponsored by Muckle LLP, is Cumbria Chamber of Commerce’s networking group for business leaders seeking new challenges, experiences and opportunities.

Since its launch in 2021, Directors Forum has brought local businesspeople together for a range business events including talks from leading entrepreneurs and industry experts, site tours, social functions and roundtable discussions.

During 2024, Directors Forum members will be treated to a calendar of networking events covering key business topics including sustainability, robotics, the economy, and branding and customers service. Full details of all upcoming events can be found on Cumbria Chamber’s website here:

The Directors Forum met for the first time this year on Wednesday 27th March at the Halston in Carlisle for an event on the theme of AI & Automation and how businesses can use new technology to boost productivity.

Guest speakers at the event included Darren Jenkinson and Liz Hardwick from DigiEnable and Tom Justice, Associate Solicitor at Muckle LLP.

Tom delivered the first half of the talk discussing legal considerations to be aware of when using AI, around IP, insurance and cyber security risks, as well as UK and EU regulation surrounding AI and landmark cases.

Tom then handed over to Darren and Liz who led a session on using AI & automation to enhance productivity and reduce operational costs. In groups, members engaged in lively discussions around workflows in their own businesses and how these could be improved by introducing AI. The session also covered various AI tools for gathering reviews and communicating with customers and had guests interacting with an AI chatbot.

Discussions and networking then continued over a delicious lunch served by the Halston.

Our next Directors Forum event will be at Another Place, the Lake on 1st May, where we’ll be joined by General Manager David Vaughan and other members of the team for dinner and a talk focusing on the hotel’s brand strategy and approach to customer service.

For more information on Directors Forum contact Joe Sanders via

© Cumbria Chamber of Commerce