Prospect in a Pandemic and the New Normal
Here is some advice on how to prospect in a pandemic and as we emerge.
Open up the sales funnel. Your prospects may not be ready to commit to sale right now, but you might find it beneficial to broaden your horizons and introduce your offering to wider potential clients. If you do this well, you’ll be a first thought when they’re ready to start buying again. You know your offering – is it niche or is it transferable to other industries?
Being respectful of and sympathetic to your prospect is important. We’re all experiencing the pressures of Covid in varying ways. Relating to the pressures your customer may feel will give you that edge and show that you care.
The increase in use of virtual communication tools has meant that prospecting is increasingly being conducted online. In some ways it should be easier than ever reach your customers and increase the chance of sales. But are you using these tools effectively? If you want to be best placed when prospecting in the ‘new normal’, you’ll need to adapt your techniques.
If you think you could build on your prospecting technique, or you need to adapt the right mental attitude, find out more about in a free members’ webinar held Tuesday, 23rd March.
© Cumbria Chamber of Commerce