Where next for tourism in Cumbria?

This is English Tourism Week (March 17-25), which aims to celebrate the industry and raise its profile.

In this podcast, Nigel Wilkinson looks at the challenges and opportunities for the sector, which is worth £2.72bn a year to Cumbria.

Nigel is Managing Director of Windermere Lake Cruises, one of the top 10 paid-for visitor attractions in England, and is a director of Cumbria Local Enterprise Partnership where he leads on tourism issues.

Where next for tourism in Cumbria?