What future for Cumbria in the digital age?

Speaking at a recent Chamber event, the Lancaster University academic Andrew Atherton speculated that Cumbria will benefit as the high cost of operating in London prompts businesses to move out of the capital.

He explores the theme further in this podcast and considers what more Cumbria can do to attract inward investment, where future growth will come from and how we can encourage the businesses we have to scale up.

Andrew Atherton is Professor of Enterprise and Deputy Vice-Chancellor of Lancaster University, and an expert in SME policy.

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What future for Cumbria in the digital age?