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Webinar: How to produce a winning digital strategy and structure your digital marketing department for international success

Are you looking to make the most of opportunities for growth across global markets?

In this session, we share thoughts on how you can set up and structure your marketing department for international success. Crafting a culture that supports people to be their best is key to creating a marketing strategy that can achieve results that you never thought possible.

Join The Department for International Trade and Footprint Digital to understand the business culture and digital technology that can help you achieve market penetration, brand awareness and sales growth.

In the webinar we will cover:

  • How to structure your digital marketing department for success
  • How to use data to produce a winning digital strategy

To make the most of this webinar, you will ideally have previous online experience with either an existing marketplace or your own online site.

Your presenters will be Tom Bowden, Managing Director at Footprint Digital, and Dave Roscoe, Business Development Manager at Footprint Digital.

This is the first in a series of “Digital Drop-In” events hosted by the Department for International Trade and delivered by Footprint Digital:

  • Wednesday, 5th May 10am – How to make the most of Google Analytics and boost your international ranking through Search Engine Optimisation (SEO).
  • Thursday, 20th May 10am – How to utilise paid adverts to explore new international markets and Conversion Rate Optimisation (CRO) to turn visitors into customers.
  • Thursday, 3rd June 10am – How Social Media can be utilised to build your brand in international markets and what a Digital Marketing Manager can do about climate change (Digital Sustainability).
  • Thursday, 10th June 10am – How to utilise Email Marketing to develop new business opportunities in international markets and how Project Management is the key to digital success internationally.

For information on how to register for this webinar, and future webinars, please contact Catherynn Dunstant at Catherynn@cumbriachamber.co.uk.

© Cumbria Chamber of Commerce
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