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Using Instagram and Pinterest For Business – 2nd October, Newton Rigg, Penrith – Cumbria Chamber of Commerce

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Join Cumbria Chamber of Commerce and Jackie Harris of Brightspark Marketing to discover how to use Instagram and Pinterest to grow your business, 2nd October, 10am to 4pm, Newton Rigg Conference Centre, Penrith.



Instagram has now crashed through the 1 billion user mark. Over the past couple of years they have added several business specific features to help you target your ideal customers and direct product-based posts directly to the sales pages of your website. It’s a fantastic visual tool to build your brand, raise your profile and drive potential customers to your site. But like all social media platforms, there’s some groundwork to do to make it work. This workshop will help you get your ducks in a row so you can increase your chances of success on Instagram.

This short workshop will cover:

  • How to maximise and fine tune your profile to appeal to your target customer
  • Giving Instagram a purpose, and creating a strategy to ensure you get what you want from this platform
  • Storytelling and crafting a narrative that will appeal to your target audience
  • How to use Instagram Stories
  • Planning and coming up with ideas for Instagram content
  • Getting the best from Instagram hashtags
  • Recently added features that can help you sell

Things we won’t be covering

Detail on Instagram advertising or retargeting campaigns

  • How to become an Instagram superstar
  • How to earn revenue from your Instagram account through sponsored posts


87% of customers shop around before purchasing. Businesses are finding that they are having to work harder to get customers and make sales – customer loyalty is becoming a scarce commodity.

Catching customers early is one way to increase your chance of making a sale, prior to them selecting what they want to buy and from which business. Pinterest is growing as one of the first places customers visit when considering purchasing.

Pinterest is a very underrated social media tool and is actually a powerful search engine in its own right. If you set up your account the right way, and use keywords in all your pins, Pinterest can be very effective in driving traffic to your website and increasing your sales. Recent surveys reveal that 90% of users to the platform say that that Pinterest gives them ideas about which products to purchase and where to purchase them.

We will show you how to up your Pinterest game and get some real value from it.

The delegate rate for this workshop is £95 + VAT for members, for non-members £145 + VAT.

To book a place on this workshop, you will be directed to our third party event booking site. The information you provide remains the property of Cumbria Chamber of Commerce and will not be used by the third party in any manner. 


For queries or further information email catherynn@cumbriachamber.co.uk

Any cancellations must be received at least three working days prior to the event, otherwise you will be charged for non-attendance.

Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact catherynn@cumbriachamber.co.uk


© Cumbria Chamber of Commerce
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