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The good, the bad and the ugly of headlines – Workshop with Jackie Harris of Brightspark Marketing, 18th June, Newton Rigg, Penrith – Cumbria Chamber of Commerce

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The good, the bad and the ugly of headlines

Headlines hook us in, keep us reading and make us buy. So what makes one kind of headline perform better than another?

Join Cumbria Chamber of Commerce and Jackie Harris of Brightspark Marketing, 9:30 to 1pm, Tuesday 18th June, Newton Rigg Conference Centre, Penrith for this half day workshop that will give you the inside track on how to create compelling headlines and email subject lines that encourage people to click, read and take action.


On this half day workshop, you will learn:

  • The psychology behind successful headlines with examples that have created success.
  • The science of what makes a great email subject line and examples that have created great open rates and conversion.
  • How to write headlines and email subject lines, which drive interest, engagement and shares.

Who should attend?

Anyone who wants to improve the performance of email, blog post, social media post and ad headlines.

This a fun and interaction session. You will be writing during the course. So bring a notebook, pen, and/or laptop or pad. Whatever you feel comfortable writing on.

About Jackie Harris

Jackie Harris is an experienced, award-winning copywriter, and marketing consultant based in Cumbria. She’s written content for companies such as IBM, Hewlett Packard, British Telecom and the BBC. In Cumbria she has worked for North West Auctions, Carlisle Brass, Ginger Dog and numerous small businesses across the county.

The delegate rate for this full day workshop is £55 +VAT members / £95 +VAT non-members.

To book a place on this half day workshop, you will be directed to our third party event booking site. The information you provide remains the property of Cumbria Chamber of Commerce and will not be used by the third party in any manner. 


Should you have any questions regarding the above training, please do not hesitate to contact me catherynn@cumbriachamber.co.uk.

Any cancellations must be received at least three working days before the event, otherwise you will be charged for non-attendance.

Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact catherynn@cumbriachamber.co.uk

© Cumbria Chamber of Commerce
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