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Sales Management workshop with Ian Loftus of Wessgate, 29th March – Newton Rigg, Penrith – Cumbria Chamber of Commerce

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The majority of skills required of a successful sales manager are completely different from those skills of an effective sales person.  If you manage anyone in a sales or customer facing role, just a small improvement in the effectiveness of sales staff can have a significant effect on the sales, margins, overall profitability and direction of any business. This is one of the primary responsibilities of the sales manager or supervisor to make this happen, and this intensive one-day course led by Ian Loftus, is intended to help managers to improve the performance of their teams.

Join Cumbria Chamber of Commerce and Ian Loftus of Wessgate Financial Services, 29th March, 9:30am to 4:30pm, Newton Rigg, Penrith for this one-day training course structured into 8 modules.


If you are sales manager or anyone who is involved with managing sales people looking to acquire knowledge in a structured manner, then this workshop offers a comprehensive set of sales management skills and tools that will assist you develop your staff and/or teams in the shortest possible time.

This is a one-day training course structured into 8 modules

  • Managing Sales Teams
  • Recruiting Sales Professionals
  • Setting Clear Expectations
  • Building Relationships
  • Coaching Sales People
  • Motivating Sales Teams
  • Running Sales Meetings
  • Your Personal Action Plan

 About Ian

He’s been involved in sales throughout his career, Ian has worked his way from ‘knocking’ on commercial and residential doors    selling ‘stuff’, to engaging with those at the highest level, working and delivering  multi £million software deals internationally, in both the manufacturing and aerospace sectors.

With training in Target Account Selling (TAS) methods from the American software company PTC, and Sales Development programs with Fortune 500 companies including Energis, BT, Business and Decision and Northgate Land and Property, Ian has found his consultative management style both beneficial and useful in his approach to sales and sales training – engaging both clients and candidates to be partners in the process.

The delegate rate for this two day workshop is £95 + VAT members / £145 +VAT non-members.

To book a place on this workshop, you will be directed to our third party event booking site. The information you provide remains the property of Cumbria Chamber of Commerce and will not be used by the third party in any manner. 


Should you have any questions regarding the above training, please do not hesitate to contact me catherynn@cumbriachamber.co.uk

Any cancellations must be received at least three working days before the event, otherwise you will be charged for non-attendance.

Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact catherynn@cumbriachamber.co.uk

© Cumbria Chamber of Commerce
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