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We’re all swamped with content across multiple platforms every day. Our brains deal with this by filtering out the things that don’t grab our attention or isn’t directly relevant to what we want. We scan-read and look for clues that tell us about a product or service and how it’ll make our lives better.
If we are to stand a chance of being heard above the noise, we need to create better copy that resonates with the customers we aim to attract. Good copy helps sell through persuasion and storytelling, it creates a lasting bond with your audience and separates you from your competitors.
Cumbria Chamber of Commerce are hosting a 2-day online training workshop ‘Being Heard Above the Noise: Copywriting That Sells’ on Tuesday, 13th April and Wednesday, 14th April 10am-1pm. The session will be presented by Jackie Harris of Brightspark Marketing.
The workshop will share some copywriting techniques used by the world’s highest paid copywriters. It will look at:
- Getting your message right
- Creating your ‘one-liner’
- The 5 things all customers what to know before they buy
- Tone of voice as part of your brand
- Breaking the 4th wall
- Headline and text formulas
By the end of the session you will have a basic toolkit as well as some frameworks to help you write better copy for your social media, blog articles, web copy and sales materials.
The delegate rate for the 2-day workshop session is £190 +VAT members / £290 +VAT non-members. To book a place on this workshop, you will be directed to our third-party event booking site. The information you provide remains the property of Cumbria Chamber of Commerce and will not be used by the third party in any manner. To book your place(s) – BOOK HERE.
Any cancellations must be received at least three working days before the event, otherwise you will be charged for non-attendance.
Chamber Business Solutions is also able to deliver bespoke and in-house training – with our highly experienced team of trainers and subject matter experts we are committed to assisting you get the business results you need to achieve. For further information on how we can help your business please contact firstname.lastname@example.org© Cumbria Chamber of Commerce